Oculus Quest is dead — long live Meta Quest

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Oculus Quest is dead — long live Meta Quest

(Epitome credit: Shutterstock)

Back at the end of October Facebook rebranded itself equally 'Meta'. Facebook the platform was staying put, but everything else was all Meta. And now Oculus is getting the aforementioned treatment — well, sort of.

This news was initially appear at the end of October by Meta'southward VP of AR/VR, Andrew Bosworth, but was scheduled to happen in early 2022. Withal, information technology now seems to accept happened a little earlier, with the Oculus branding slowly being phased out. So that Oculus Quest 2 you lot just bought is now the Meta Quest.

Weirdly, the brand change doesn't seem to be universal. Oculus.com is still accessible from the old domain proper noun, but the imprint specifically states that it'south the 'Meta Quest' website. On top of that, the production list in the sidebar still refers to the 'Oculus Quest 2,' every bit information technology ever has, and the production folio still retains plenty of text referring to the Oculus brand.

In fact, beyond the imprint at the top of the page, the word Meta doesn't even get a mention. Stranger however is the fact I was just served an advert for the Meta Quest while writing this very article.

According to Bosworth, the conclusion to scrap the Oculus branding was not fabricated lightly. Only the move is meant to "simplify" the brand architecture and "make it clear that Quest is a Meta production."

Well, at the moment, things are a piddling bit confusing. It may exist some time before Meta actually hammers home the Oculus rebrand, and the contradictory names on the Oculus website won't help on that front.

Mixed messages bated, this is still a pretty strange decision to make. Oculus has been a well known name in VR circles since earlier it was bought out by Facebook in 2014 and you could argue it has a lot more recognition right now than the new (and pretty generic) name Meta.

The corporate world really is a mystery, and so merely proceed this in mind. Onetime in the very about future, Oculus is going Meta.

Tom is the Tom'due south Guide'south Automotive Editor, which means he tin usually exist found knee deep in stats the latest and best electrical cars, or checking out some sort of driving gadget. It'south long way from his days equally editor of Gizmodo UK, when pretty much everything was on the table. He's ordinarily institute trying to squeeze some other giant Lego ready onto the shelf, draining very big cups of coffee, or complaining that Ikea won't let him buy the stuff he really needs online.

Source: https://www.tomsguide.com/news/oculus-quest-is-dead-long-live-meta-quest

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